To win a game that is impossible to win, you need to first change the rule.
When Microsoft was busy fixing its IE security problems, Google introduced a browser that is fastest in executing javascript. Who care the difference in javascript execution speed at that time? But, that was a new rule to compare browsers. Gradually chrome gave me an impression that it is “fast”.
After I upgraded to firefox 3.5 beta, a browser with unbelievably long startup time, I started to seek alternatives and roughly remembered chrome is somehow “fast”. So I started to use chrome and did feel it is fast. All web sites I regularly visit work very well in it.
Now google starts to boost HTML5 using its strategic products. IE, once the king of browsers, needs google chrome frame to fully support HTML5.
No matter whether google can win this game or not, what impressed me is that I saw consistency in google strategies to win a game from all perspectives with patience year over year.